Background Leg Shaver
About the Job
This is an ad by women for women about the best razor to shave with. Legs will be exposed and you may be in a large towel or robe, utilitarian not sexy. It's about self-care. This spot does NOT include nudity and will NOT be sexualized in any way. Age Range: 22–35 Gender: Female Ethnicity: Open, but preference would be hispanic Look & Vibe ● Should complement our Spokeswoman ● Feels pulled from real life ● Unique features and standout energy ● Could be someone you see on the subway or at a coffee shop and think: she’s cool Style Options (does not need all) ● Visible tattoos and piercings are ok but should not be overly prominent ● Natural body hair or clearly mid-grow-out ● Athletic, soft, curvy, lean - all bodies welcome, but different from our spokeswoman Performance Style ● Comfortable on camera without “acting” ● Genuine reactions: eye rolls, smirks, nods, knowing looks ● Feels like she gets it without needing to say anything Personality Markers ● Observant, self-assured ● Not here to perform femininity ● Confident in her choices, even when they change week to week
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